People don’t buy what you do; they buy why you do it.
World-changers we’ve had the privilege to work with
The Charge: Lead with Purpose
Since these three messages are based on Know, Like, Trust, you might assume they should be presented in that order. But that’s not always the case.
We like to start in the ‘middle, ’ getting alignment with your brand purpose. When a prospect resonates with your values and vision, it creates an emotional connection. The purpose behind your brand will bleed into everything else a prospect hears from you.
Brad is a design thinker, solution finder, and pretty picture maker. He’s applied design thinking to work in web design, instructional design, video marketing and brand messaging. He’s helped his clients find their world-dominating spirit through foundational messaging purpose rather than jumping on today’s next marketing trend. He’s had the privilege to lead teams of talented motion designers, inspiring copywriters, and visionary directors in creating content for some of the world’s biggest brands such as AMD, HP, BP, Oracle and Starburst Data (a true unicorn reaching a $3.4B valuation in their last round of funding). He’s defined, then refined, and adopted processes that help SaaS and Tech companies make meaningful investments in their brand that connects with their audiences and drives change.