Thomson Reuters
We Help Companies Sell Their Products through Compelling Visual Storytelling.
Thomson Reuters wanted to promote their payroll management solution, MyPay, to potential clients. Magnus Creative was brought in to help visualize the potential challenges and pressure associated with handling payroll.
Challenge
Thomson Reuters approached Magnus Creative with the task of creating a video that could promote MyPay Solutions, a payroll service by Thomson Reuters, in a unique and engaging way. The video had to showcase the pressure and potential risks associated with taking on payroll tasks, and communicate the importance of using a reliable service provider.
Insight
Through collaboration with the client, Magnus Creative crafted the idea of using a stormy world as the visual metaphor for potential failure at this task. This insight helped the team to create a concept that would resonate with the target audience and effectively communicate the message of the video.
Solution
Magnus Creative produced, filmed, edited, colored, and added visual effects to the video, all done in downtown Johnson City, TN. Using local talent for production and post-production, the team was able to elevate the story and provide high production value across the range of services they offer.
The resulting video successfully captured the attention of the target audience, showcasing the importance of using a reliable payroll service like MyPay Solutions, and delivering the message in a unique and memorable way.
