Thomson Reuters

We Help Companies Harness the Power of Video to Communicate Your Message Effectively.

Thomson Reuters, a leading financial institution, recognizes the importance of educating their customers on the potential risks of financing or enabling illegal operations. They came to Magnus Creative to create an informative video that could effectively communicate these risks and provide solutions to help customers navigate this complex landscape.

The Scope

Live Action Video
Motion Graphics
VFX / Compositing
3D Design

Challenge

Thomson Reuters, a leading financial information provider, was faced with the challenge of effectively communicating the risks associated with financing or enabling illegal operations to their customers. Fines for such activities can result in significant financial and reputational damage to financial institutions. Therefore, Thomson Reuters sought to create a video that could articulate the gravity of the situation to their customers while demonstrating a better way forward.

Insight

Magnus Creative recognized that to convey such complex and sensitive information, a dark and moody storyline would be effective. They also understood the importance of using a combination of live action production and animation to create an impactful visual representation of the risks involved in such transactions. To achieve this, Magnus Creative worked with Thomson Reuters to identify key messaging points and critical elements that needed to be highlighted in the video to make the audience understand the severity of the issue at hand.

Solution

Using a combination of live action production with heavy post-production and animation, Magnus Creative delivered a powerful and effective video for Thomson Reuters that conveyed the risks of financing or enabling illegal operations. The video used a dark and moody storyline to set the tone, while animation was used to demonstrate the various risks involved in these transactions.

With Magnus Creative’s help, Thomson Reuters was able to create a visually compelling and informative video that clearly communicated the importance of due diligence and risk management in financial transactions.

The Importance of Clear Messaging in Video Production.

Video production is a powerful tool that can help businesses connect with their target audience in a compelling and engaging way. However, creating a video that effectively communicates a clear message to clients can be a challenging task. At Magnus Creative, we understand the importance of clear messaging in video production, and we are dedicated to delivering high-quality videos that convey your message in a way that resonates with your audience.

When creating a video, we begin by working closely with you to understand your goals, your message, and your audience. We then use our expertise in video production to craft a compelling narrative that communicates your message clearly and effectively. From the scriptwriting to the final edit, we are meticulous in our attention to detail to ensure that every element of the video aligns with your message.

Our team of professionals includes writers, directors, editors, and animators who work together seamlessly to bring your message to life. Whether you need a promotional video for a new product launch or an informative video for your website, we have the expertise and the resources to deliver a high-quality video that captures the attention of your target audience and inspires them to take action.

In today’s fast-paced world, it’s more important than ever to deliver a clear and concise message to your clients. With our video production services, you can rest assured that your message will be conveyed in a way that resonates with your audience and inspires them to take action. So why wait? Contact us today to learn more about how we can help you tell your story through the power of video.